{"id":4891,"date":"2020-07-16T13:53:57","date_gmt":"2020-07-16T20:53:57","guid":{"rendered":"https:\/\/dividude.com\/?p=4891"},"modified":"2021-03-09T10:57:45","modified_gmt":"2021-03-09T18:57:45","slug":"mailerlite-is-an-affordable-easy-to-use-newsletter-and-email-marketing-platform","status":"publish","type":"post","link":"https:\/\/dividude.com\/mailerlite-is-an-affordable-easy-to-use-newsletter-and-email-marketing-platform\/","title":{"rendered":"MailerLite is an affordable, easy-to-use newsletter and email marketing platform"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.0.9&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||0px|&#8221;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;6px|0px|18px|0px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_post_title _builder_version=&#8221;4.0.9&#8243;][\/et_pb_post_title][et_pb_post_title title=&#8221;off&#8221; admin_label=&#8221;Categories&#8221; _builder_version=&#8221;4.0.9&#8243; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#f0ff23&#8243; meta_font_size=&#8221;13px&#8221; background_color=&#8221;#442b00&#8243; width=&#8221;30%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||17px|||&#8221; border_radii=&#8221;off|4px||4px|&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#32952d&#8221; box_shadow_style=&#8221;preset3&#8243; global_module=&#8221;3877&#8243; saved_tabs=&#8221;all&#8221;][\/et_pb_post_title][et_pb_text admin_label=&#8221;Author Divi Dude&#8221; _builder_version=&#8221;4.0.9&#8243; text_font=&#8221;||on||||||&#8221; text_font_size=&#8221;14px&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;||0px|||&#8221; global_module=&#8221;3944&#8243; saved_tabs=&#8221;all&#8221;]<\/p>\n<p>By Divi Dude<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; background_position_1=&#8221;top_left&#8221; background_position_2=&#8221;top_left&#8221; background_repeat_1=&#8221;no-repeat&#8221; background_repeat_2=&#8221;no-repeat&#8221; _builder_version=&#8221;4.0.9&#8243; custom_padding=&#8221;0px|||&#8221; custom_css_main_element=&#8221;border-bottom: 3px solid #fff;&#8221;][et_pb_column type=&#8221;3_4&#8243; specialty_columns=&#8221;3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner column_structure=&#8221;undefined&#8221; admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.29.3&#8243;][et_pb_column_inner type=&#8221;undefined&#8221; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;COPY&#8221; _builder_version=&#8221;4.5.1&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><span class='et-dropcap'>F<\/span>or the longest time I used MailChimp. I was drawn to the 2,000 free subscribers.<\/p>\n<p>But when MailChimp changed how they defined subscribers and made some other not so user friendly changes, I started looking for alternatives.\u00a0 Not just for the free tier, but for my paid subscriber lists (I have clients that send out newsletters and they need more bang for the buck than what many free tier offers). \u00a0<\/p>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;Adsense&#8221; _builder_version=&#8221;3.26.6&#8243; text_orientation=&#8221;center&#8221; z_index_tablet=&#8221;500&#8243; saved_tabs=&#8221;all&#8221;]<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- DD_Cloudways --><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-8489921453224987&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;7586559449&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;auto&#8221;<!-- [et_pb_line_break_holder] -->     data-full-width-responsive=&#8221;true&#8221;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text admin_label=&#8221;COPY 2&#8243; _builder_version=&#8221;4.5.1&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>The <a href=\"http:\/\/www.mailerlite.com\/a\/1uxgsxobg7\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"MailerLite for newsletter and email marketing\">one that I keep coming back to<\/a> is MailerLite.\u00a0 Even my Divi Dude Newsletter is now being sent out on <a href=\"http:\/\/www.mailerlite.com\/a\/1uxgsxobg7\" target=\"_blank\" rel=\"noopener noreferrer\">MailerLite<\/a>.\u00a0 Previously, my go to newsletter (or email aggregator) programs for me and my clients were Constant Contact and MailChimp.\u00a0 Don\u2019t get me wrong, <a href=\"http:\/\/constant-contact.evyy.net\/c\/1931701\/205991\/3411\" target=\"_blank\" rel=\"noopener noreferrer\">Constant Contact<\/a> is definitely a solid choice. (you can see all its features <a href=\"http:\/\/constant-contact.evyy.net\/c\/1931701\/205991\/3411\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.)<\/p>\n<p>One of the things that really sets MailerLite apart from some of the competition is that the pricing is based on subscribers, not features. This includes the free tier.\u00a0 There are a few things turned off or different in the free plan (nothing that is too concerning for me).\u00a0 For instance, the free plan has the MailerLite logo at the bottom of the emails, and it is limited to 12,000 emails per month (which if you have a list of 100 people, doesn\u2019t seem like much of a limitation at all).\u00a0 Also, the free plan is good for up to 1,000 subscribers.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;COPY 2&#8243; _builder_version=&#8221;4.5.1&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>There are a few more differences too.\u00a0 I recommend you visit MailerLite\u2019s <a href=\"http:\/\/www.mailerlite.com\/a\/1uxgsxobg7\" target=\"_blank\" rel=\"noopener noreferrer\">pricing page<\/a> to see a comparison between all their plans.\u00a0 My goal in this review is not to regurgitate what you can already read on their website, but to discuss why I use it for, not only my own email campaigns, but for my clients\u2019 as well.<\/p>\n<p>I use both the free tiers and the paid tiers to send out newsletters.\u00a0 Some of my lists only have a few people on it, while others have thousands of subscribers.<\/p>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;Adsense&#8221; _builder_version=&#8221;3.26.6&#8243; text_orientation=&#8221;center&#8221; z_index_tablet=&#8221;500&#8243; saved_tabs=&#8221;all&#8221;]<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- DD_Cloudways --><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-8489921453224987&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;7586559449&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;auto&#8221;<!-- [et_pb_line_break_holder] -->     data-full-width-responsive=&#8221;true&#8221;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text admin_label=&#8221;COPY 2&#8243; _builder_version=&#8221;4.5.1&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>To sum up, if you are just starting out, and your list is small, then you can use Mailer Lite with some features turned off for free. Or for a small fee, you can receive the same features that a mega user gets.<\/p>\n<p>As of the writing of this article, the MalerLite&#8217;s pricing breakdown is as follows:<\/p>\n<p style=\"text-align: center;\">\n<table style=\"width: 487px; margin-left: auto; margin-right: auto;\">\n<tbody>\n<tr style=\"background-color: #ccc;\">\n<td style=\"width: 143px;\"><strong>Subscribers<\/strong><\/td>\n<td style=\"width: 120px;\"><strong>Monthly Emails<\/strong><\/td>\n<td style=\"width: 85px;\"><strong>Cost<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 143px;\">1\u00a0&#8211;\u00a01,000<\/td>\n<td style=\"width: 120px;\">12,000<\/td>\n<td style=\"width: 85px;\"><strong>Free<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 143px;\">1\u00a0&#8211;\u00a01,000<\/td>\n<td style=\"width: 120px;\">Unlimited<\/td>\n<td style=\"width: 85px;\">$<strong>10<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 143px;\">1,001\u00a0&#8211;\u00a02,500<\/td>\n<td style=\"width: 120px;\">Unlimited<\/td>\n<td style=\"width: 85px;\">$<strong>15<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 143px;\">2,501\u00a0&#8211;\u00a05,000<\/td>\n<td style=\"width: 120px;\">Unlimited<\/td>\n<td style=\"width: 85px;\">$<strong>30<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 143px;\">5,001\u00a0&#8211;\u00a010,000<\/td>\n<td style=\"width: 120px;\">Unlimited<\/td>\n<td style=\"width: 85px;\">$<strong>50<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;COPY 2&#8243; _builder_version=&#8221;4.5.1&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>So, what does that get you?\u00a0<\/h2>\n<p>A lot.<\/p>\n<p>Mailer Lite offers Drag &amp; Drop design, Email automation, Popups (a feature not as important if you are a Divi user and incorporating Bloom into your website), and Landing Pages.\u00a0 And moreover, it can easily be integrated into other WordPress products you may use, like WooCommerce.\u00a0 Maybe I should&#8217;ve mentioned this earlier in the article, but the newsletters are also responsive, which in layman&#8217;s terms means they can be viewed properly on a mobile device.\u00a0 And if you have less than 1,000 subscribers and want to check it out to see how it works for you, it&#8217;s free. And as you can see from the price list above, the other pricing plans are relatively inexpensive as well.<\/p>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;Adsense&#8221; _builder_version=&#8221;3.26.6&#8243; text_orientation=&#8221;center&#8221; z_index_tablet=&#8221;500&#8243; saved_tabs=&#8221;all&#8221;]<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- DD_Cloudways --><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-8489921453224987&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;7586559449&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;auto&#8221;<!-- [et_pb_line_break_holder] -->     data-full-width-responsive=&#8221;true&#8221;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text admin_label=&#8221;Copy 3&#8243; _builder_version=&#8221;4.5.1&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>Spammers Not Allowed<\/h2>\n<p>One of the things that is especially important when using MailerLite is to have a clean, updated mailing list.\u00a0 They do not abide spammers. Which means, when you sign up, they will limit how many people you can email at first.\u00a0 They want to ensure the list you have is a good one and not full of outdated or spammy email accounts.\u00a0 When the list is deemed safe, they will open it up so you can email up to your plan\u2019s limit.<\/p>\n<p>And they are strict about it too.\u00a0 I had a client who gave me a list and they assured me it was good.\u00a0 I signed up for the 2,000-5,000 plan.\u00a0 I was put on a probationary period where I could only email up to 500 addresses.\u00a0 So, while I uploaded my client\u2019s entire list, I only sent out their first newsletter to a handful of handpicked email addresses and everything seemed to be good.\u00a0 I asked MailerLite to increase the limit of who I could email, so they bumped it up to 1,000 (I was still in the probation period) and that\u2019s when I discovered the list the client gave me was bad. \u00a0Asking my client who I should send it to, he said just pick a bunch at random. They all should be good.\u00a0 Well, he was wrong. In fact, more than 12% of the emails bounced (meaning they were no longer valid).\u00a0 MailerLite flags anything above 5%.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Copy 3&#8243; _builder_version=&#8221;4.5.1&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>Because MailerLite doesn\u2019t want to be a spammer\u2019s resource, my client\u2019s account was suspended.\u00a0 When I emailed them to see how I could fix the problem, they gave me a number of websites I could use to ensure my list was a good list.\u00a0 Meaning, these websites could validate whether the emails in my list were valid.\u00a0 I signed up for one, paid the small fee, got a clean list back.<\/p>\n<p>Here&#8217;s an <a href=\"https:\/\/www.zerobounce.net?ref=dividude&amp;tm_subid1=mailerliteDD\" target=\"_blank\" rel=\"noopener noreferrer\">email validation site<\/a> I recommend.<\/p>\n<p>After showing proof to MailerLite that my client\u2019s list had been cleaned, they lifted all restrictions.\u00a0 I still have the occasional bounce and spam complaint, but nothing worth worrying about.\u00a0 And everything has gone off without a hitch since.<\/p>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;Adsense&#8221; _builder_version=&#8221;3.26.6&#8243; text_orientation=&#8221;center&#8221; z_index_tablet=&#8221;500&#8243; saved_tabs=&#8221;all&#8221;]<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- DD_Cloudways --><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-8489921453224987&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;7586559449&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;auto&#8221;<!-- [et_pb_line_break_holder] -->     data-full-width-responsive=&#8221;true&#8221;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text admin_label=&#8221;Copy 3&#8243; _builder_version=&#8221;4.5.1&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>If you\u2019re currently using <a href=\"http:\/\/constant-contact.evyy.net\/c\/1931701\/205991\/3411\" target=\"_blank\" rel=\"noopener noreferrer\">Constant Contact<\/a>, Mailchimp or another mailing platform, then your list is probably clean.\u00a0 Otherwise, you may want to use a resource to ensure the list is good before signing up.<\/p>\n<p class=\"Standard\"><a href=\"http:\/\/www.mailerlite.com\/a\/1uxgsxobg7\" target=\"_blank\" rel=\"noopener noreferrer\">Signing up is easy<\/a>.<o:p><\/o:p><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;COPY 4&#8243; _builder_version=&#8221;4.5.1&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>Drag &amp; Drop<\/h2>\n<p>Regardless of whether you are an expert web designer, or someone who barely knows how to turn on your computer, the drag &amp; drop features will allow you to design a newsletter like you\u2019ve been a professional designer all your life. All you need to do is drag blocks across the screen \u2013 whether a pre-built design block, video, social media or dynamic content \u2013 to where you want them and then fill in the content. Pretty easy.<\/p>\n<p>In addition, you can also easily duplicate content by clicking on the copy button inside the module. I find this to be a real time saver when I have set up a particular module with the correct font and color settings and want to reuse it. I just duplicate the module and change the text out. Simple.<\/p>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;Adsense&#8221; _builder_version=&#8221;4.5.1&#8243; text_orientation=&#8221;center&#8221; z_index_tablet=&#8221;500&#8243; saved_tabs=&#8221;all&#8221;]<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- DD_Cloudways --><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-8489921453224987&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;7586559449&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;auto&#8221;<!-- [et_pb_line_break_holder] -->     data-full-width-responsive=&#8221;true&#8221;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text admin_label=&#8221;COPY 4&#8243; _builder_version=&#8221;4.5.1&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>For instance, one of my clients sends out a tri-weekly email, where the first few paragraphs of the articles he writes are displayed, with a read more button after the text.\u00a0 Underneath is the previous email\u2019s first few paragraphs, and then a list of the 10 most recent articles.\u00a0 So, every newsletter, looks exactly the same, but I have to duplicate the content, so the preceding newsletter\u2019s article is displayed.\u00a0 All I have to do is copy the previous newsletter, edit the content, duplicate the modules with the last newsletter\u2019s content, and then add the new stuff while keeping last week\u2019s stuff. Takes me less than 5 minutes (but if my client asks, then I was working on it for an hour).<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;COPY 4&#8243; _builder_version=&#8221;4.5.1&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>Email Automation<\/h2>\n<p>One of the things I recommend doing is setting up email automation. An example of this would be when someone signs up for your list, they receive an automatic response from you thanking them, or whatever message you want to include. Also, things like anniversaries and subscriber updates can be set up ahead of time.<\/p>\n<p>Email automation is more than just sending out an email when someone signs up. It\u2019s so much more. With email automation, you can increase conversions of sales and increase dialogue with customers. You can take your lists and build segments from that list to send personalized content to customers, reward loyal customers and send out information based on your customer\u2019s behavior.<\/p>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;Adsense&#8221; _builder_version=&#8221;4.5.1&#8243; text_orientation=&#8221;center&#8221; z_index_tablet=&#8221;500&#8243; saved_tabs=&#8221;all&#8221;]<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- DD_Cloudways --><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-8489921453224987&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;7586559449&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;auto&#8221;<!-- [et_pb_line_break_holder] -->     data-full-width-responsive=&#8221;true&#8221;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text admin_label=&#8221;COPY 4&#8243; _builder_version=&#8221;4.5.1&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>Every email that was been sent is tracked with its activity and history.\u00a0 And the list is there for you to see.\u00a0 So, you\u2019ll know if your customer opened an email, when it was opened and if they clicked on any of the links.<\/p>\n<p>The thing I use automation for the most is scheduling emails. Other than the welcome email, this is probably what most people use it for.\u00a0 I can write a series of emails and then schedule them to go out on a certain schedule.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;COPY 4&#8243; _builder_version=&#8221;4.5.1&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>But it\u2019s also great if you\u2019re selling a product, then it\u2019s easy to set up an automation for when someone signs up they get the welcome message, then at a set certain interval (let\u2019s say a day), they get another email from you with an offer, and then the next day they get another email from you with what\u2019s new.\u00a0 And then a couple days later they get another email from you \u2026 And if they click a certain link they get moved to a new segment; if they didn\u2019t click on a link, they get another email in another couple days with another offer.\u00a0 Of course, this is just an example of what can be done with MailerLite.\u00a0 All of this is automated, with the settings you\u2019ve already established.\u00a0 And it happens for every subscriber to your list.<\/p>\n<p>If you want to see how it works, <a href=\"http:\/\/www.mailerlite.com\/a\/1uxgsxobg7\" target=\"_blank\" rel=\"noopener noreferrer\">sign up<\/a> for the free tier, or jump all the way in and get started.<\/p>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;Adsense&#8221; _builder_version=&#8221;4.5.1&#8243; text_orientation=&#8221;center&#8221; z_index_tablet=&#8221;500&#8243; saved_tabs=&#8221;all&#8221;]<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- DD_Cloudways --><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-8489921453224987&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;7586559449&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;auto&#8221;<!-- [et_pb_line_break_holder] -->     data-full-width-responsive=&#8221;true&#8221;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text admin_label=&#8221;COPY 4&#8243; _builder_version=&#8221;4.5.1&#8243; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>Sign Up Forms<\/h2>\n<p>So maybe you\u2019re not using Bloom or another email aggregator program. Then MailerLite has you covered. You can easily add sign up forms that are embedded or that pop-up on the page, which means you can turn your website visitors into newsletter subscribers in a breeze. I recommend the pop-up variant, as it gets more attention and is seen more easily.<\/p>\n<p>You can design the forms to look like your website, so it blends it seamlessly with your site\u2019s design. Or you can go for something that is distinctive that really attracts attention. It\u2019s up to you. And designing is easy, as MailerLite integrates the Drag &amp; Drop builder into the sign up forms as well. So you needn\u2019t have any coding experience to create a form.<\/p>\n<p>And like the email programs, the forms are also mobile responsive.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;COPY 4&#8243; _builder_version=&#8221;4.5.1&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>Landing Pages<\/h2>\n<p>There are things I don\u2019t use MailerLite for: landing pages are one of them. Not because I don\u2019t trust them, but because I use Divi for my website creation and can build landing pages easily using that WordPress Theme builder.<\/p>\n<p>But if you are inclined to build landing pages, maybe it\u2019s something you\u2019re already doing in Constant Contact or Mailchimp, then MailerLite has you covered. Just like building the newsletter, you can use a pre-built template to create your landing page, or you can use the drag &amp; drop method for building the page.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;COPY 4&#8243; _builder_version=&#8221;4.5.1&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>Integration<\/h2>\n<p>It also includes an extensive support system, with videos (watch Divi Dude videos first, of course, then you can watch theirs) and a knowledge database, plus actual human beings who can help.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;COPY 4&#8243; _builder_version=&#8221;4.5.1&#8243; link_option_url=&#8221;http:\/\/www.mailerlite.com\/a\/1uxgsxobg7&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>Sign Up Now<\/h2>\n<p>If you are looking for an easy-to-use, efficient, and cost effective means for email marketing and newsletter creation, then <a href=\"http:\/\/www.mailerlite.com\/a\/1uxgsxobg7\">sign up for MailerLite right now<\/a>. Even if you&#8217;re not ready to send out your first marketing campaign, it&#8217;s nice to have it ready for when you do need it.<\/p>\n<p>[\/et_pb_text][et_pb_cta title=&#8221;Add Blazing Speeds to WordPress Through Better Hosting&#8221; button_text=&#8221;Click Here&#8221; _builder_version=&#8221;4.9.0&#8243; header_font=&#8221;Actor|700||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#f0ff23&#8243; header_font_size=&#8221;22px&#8221; background_color=&#8221;#e02b20&#8243; hover_enabled=&#8221;0&#8243; header_text_shadow_style=&#8221;preset2&#8243; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#f0ff23&#8243; box_shadow_style=&#8221;preset3&#8243; global_module=&#8221;3622&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; module_class=&#8221;greenLink&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Do yourself a favor and dump the shared hosting you&#8217;re currently using and <a title=\"Cloudways Review\" href=\"https:\/\/www.cloudways.com\/en\/?id=376228&amp;data1=dividude&amp;data2=10reasons\" target=\"_blank\" rel=\"noopener noreferrer\">switch over<\/a> to Cloudways.\u00a0 The combination of WordPress, Divi and Cloudways is like a match made in heaven. Just click the banner or this<a href=\"https:\/\/www.cloudways.com\/en\/?id=376228&amp;data1=dividude&amp;data2=10reasons\"> lin<\/a><a title=\"Cloudways for WordPress and Divi Hosting\" href=\"https:\/\/www.cloudways.com\/en\/?id=376228&amp;data1=dividude&amp;data2=10reasons\" target=\"_blank\" rel=\"noopener noreferrer\">k<\/a> to find out why you should be using Cloudways as your WordPress host. <strong>Use the code: DiviDude10 for 10% off your first 2 months.<\/strong><\/p>\n<p><a href=\"https:\/\/www.cloudways.com\/en\/wordpress-cloud-hosting.php?id=376228&amp;a_bid=19515e01&amp;chan=10_Reasons\" target=\"_top\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" title=\"Load WordPress Sites in as fast as 37ms!\" src=\"\/\/www.cloudways.com\/affiliate\/accounts\/default1\/banners\/19515e01.jpg\" alt=\"Load WordPress Sites in as fast as 37ms!\" width=\"336\" height=\"280\" \/><\/a><img loading=\"lazy\" decoding=\"async\" style=\"border: 0;\" src=\"https:\/\/www.cloudways.com\/affiliate\/scripts\/imp.php?id=376228&amp;a_bid=19515e01&amp;chan=10_Reasons\" alt=\"\" width=\"1\" height=\"1\" \/><\/p>\n<p>[\/et_pb_cta][et_pb_code admin_label=&#8221;Adsense&#8221; _builder_version=&#8221;3.26.6&#8243; text_orientation=&#8221;center&#8221; z_index_tablet=&#8221;500&#8243; saved_tabs=&#8221;all&#8221;]<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- DD_Cloudways --><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-8489921453224987&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;7586559449&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;auto&#8221;<!-- [et_pb_line_break_holder] -->     data-full-width-responsive=&#8221;true&#8221;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code module_class=&#8221;pinTitleSidebar&#8221; _builder_version=&#8221;4.5.1&#8243; custom_margin=&#8221;||8px|||&#8221; z_index_tablet=&#8221;500&#8243; saved_tabs=&#8221;all&#8221;]<a href=\"https:\/\/www.pinterest.com\/pin\/create\/button\/?url=https:\/\/dividude.com\/mailerlite-is-an-affordable-easy-to-use-newsletter-and-email-marketing-platform\/&#038;media=https:\/\/dividude.com\/wp-content\/uploads\/2020\/07\/Pinterest_Titles_MailerLite_Review.jpg\"><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Please Pin Me &#x1f642;<\/h3>\n<p><\/a>[\/et_pb_code][et_pb_image src=&#8221;https:\/\/dividude.com\/wp-content\/uploads\/2020\/07\/Pinterest_Titles_MailerLite_Review.jpg&#8221; alt=&#8221;Cloudways Review for Best Divi Webhosting&#8221; title_text=&#8221;Pinterest_Titles_MailerLite_Review&#8221; url=&#8221;https:\/\/www.pinterest.com\/pin\/create\/button\/?url=https:\/\/dividude.com\/mailerlite-is-an-affordable-easy-to-use-newsletter-and-email-marketing-platform\/&#038;media=https:\/\/dividude.com\/wp-content\/uploads\/2020\/07\/Pinterest_Titles_MailerLite_Review.jpg&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.5.1&#8243; z_index_tablet=&#8221;500&#8243; border_width_all=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221;]<br \/>\n[\/et_pb_image][et_pb_sidebar orientation=&#8221;right&#8221; area=&#8221;sidebar-1&#8243; _builder_version=&#8221;3.0.74&#8243; header_font_size=&#8221;18px&#8221; body_line_height=&#8221;1.4em&#8221; remove_border=&#8221;off&#8221;]<br \/>\n[\/et_pb_sidebar][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.4.0&#8243; background_color=&#8221;#32952d&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; custom_padding_tablet=&#8221;0px||0px|&#8221; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; global_module=&#8221;4086&#8243;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.0.9&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin_tablet=&#8221;0px||0px|&#8221; custom_margin_phone=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; custom_padding_tablet=&#8221;0px||0px|&#8221; custom_padding_phone=&#8221;0px||0px|&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Affiliate disclaimer &#8211; Brown&#8221; module_class=&#8221;brownLink&#8221; _builder_version=&#8221;4.0.9&#8243; text_font_size=&#8221;12&#8243; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; text_font_size_tablet=&#8221;13px&#8221; text_font_size_phone=&#8221;10px&#8221; text_line_height_tablet=&#8221;1.6em&#8221; text_line_height_phone=&#8221;1.5em&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Affiliate_marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Affiliate marketer:<\/a>\u00a0Which means when you click a link and purchase an item, I may receive a commission.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;More From Divi Dude &#8211; Blogs&#8221; _builder_version=&#8221;4.7.7&#8243; background_color=&#8221;#f0ff23&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#f9ffce&#8221; background_color_gradient_end=&#8221;#f0ff23&#8243; background_color_gradient_type=&#8221;radial&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|0px|12px|0px|false|false&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; top_divider_height=&#8221;44px&#8221; top_divider_flip=&#8221;vertical&#8221; border_color_top=&#8221;#32952d&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;-2px&#8221; box_shadow_blur=&#8221;6px&#8221; box_shadow_position=&#8221;outer&#8221; global_module=&#8221;4017&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.0.9&#8243; background_color=&#8221;#442b00&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; 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header_2_text_shadow_color=&#8221;#000000&#8243; inline_fonts=&#8221;Droid Sans&#8221;]<\/p>\n<h2><strong>More From Divi Dude<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; module_class=&#8221;blogGridHeight &#8221; _builder_version=&#8221;4.7.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||20px|&#8221; custom_padding=&#8221;27px|0px|0px|0px&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;1&#8243; include_categories=&#8221;current&#8221; use_manual_excerpt=&#8221;off&#8221; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; show_pagination=&#8221;off&#8221; 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